Facebook has for years trying to take on its arch rival Google’s video platform YouTube. The social media giant has pushed its live videos to more users in the past few months, in addition to introducing more video editing tools. Also, the company has been rumoured to launch TV-like shows for past many months. Finally, Mark Zuckerberg and his team have announced a new tab inside the main Facebook app, marking the company’s full-fledged entry into video space. The new tab called ‘Watch’, as Facebook says, brings original video content onto the social media platform, which also makes it stand tall against the likes of YouTube, Amazon Prime and Netflix.
The new ‘Watch’ tab for now is limited in the US region on mobile, desktop and Facebook TV apps. “Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes,” said Daniel Danker, director of product, Facebook in an official blog post. The tab will also tell users what their friends on Facebook are watching.
With Facebook’s ‘Watch’, creators and publishers will be able to earn money for their work. “To help inspire creators and seed the ecosystem, we’ve also funded some shows that are examples of community-oriented and episodic video series,” said Danker. Creators will be able to put ad breaks inside their shows. TechCrunch says that Facebook is yet to finalise the length of ads. They can also do a product placed content, tagging the sponsor for better transparency.